working together.

With BPOLAR, we started from zero, creating not just a street-style brand, but its entire identity. From defining brand values, name, and positioning to shaping communication and store concepts, we built BPOLAR around a powerful duality: the rebel and the dreamer. Our collaboration brought to life an innovative lifestyle multi-brand store, along with a memorable launch experience.

our goal.

To establish BPOLAR as a distinct lifestyle brand that authentically captures its unique spirit, connecting effortlessly with an audience that values individuality, style, and meaningful self-expression.